How We Helped a Local Bathroom Renovation Business Generate 30+ Leads Per Month

ByAditya Prakash

When we started working with a bathroom renovation business in a small California town, their website was struggling. Despite being a 7-year-old business with a strong local presence, their online presence didn’t reflect that. They had:

  • Unoptimized content on their website.
  • Inconsistent NAP (Name, Address, Phone Number) information across citations.
  • Low-quality backlinks that didn’t help their rankings.

The client needed fast results, and we delivered by creating and executing a focused 3-month growth plan.

Month 1: Building the Foundation

We began with a comprehensive audit to identify gaps and opportunities. Our key tasks included:

  • Content Optimization: Updated all service and location pages with relevant entities and content for better search intent matching.
  • NAP Consistency: Fixed citation inconsistencies across directories to boost local trust.
  • Schema Markup: Implemented detailed local business schema and service page schema.
  • Content Creation: Published 5 blog posts using our proven SOPs to build topical relevance.
  • Website structure – We fixed the website structure by optimizing everything within 2 clicks and pass internal link juice properly.
  • Disavowed backlinks – We disavowed backlinks all the low quality backlinks and started looking for publishers to build quality ones.

By the end of the first month, the groundwork was set for significant growth.

Month 2: Gaining Momentum

The second month showed measurable progress:

  • The main keyword improved from 66th to 30th position, signaling that our efforts were taking effect.
  • We created additional service pages targeting high-intent keywords such as bathroom renovation, bathroom repair, and bathroom remodel.
  • Published 7 new blog posts to support the service pages.
  • Built backlinks from local directories and high-authority publications. Moreover, we published 10 guest posts and a PR campaign to establish online presence.

With these efforts, the website started gaining momentum and leads in every a few days.

Month 3: Explosive Growth

  • We double down our backlink strategy and build more diverfiying on primary commercial page along with a few on informational parent pages.
  • Shifted focus more towards GMB and in expanding the GMB radius within the city.
  • By end of the month, we will have all the required landing pages, important pages and we’re double down the blog post publishing following the SILO and topical authority.

By the third month, the results exceeded expectations:

  • The website began receiving 10–15 clicks daily and generating 6–8 leads weekly.
  • The business closed $75,000 in revenue in the second month and reached $150,000 within the first 10 days of the third month.
  • They are now on track to close $250,000–$350,000 by the end of the third month.

Why This Strategy Worked

Several factors contributed to the quick turnaround:

  1. A Strong Business Foundation: The 7-year-old business had an established identity, which we leveraged to build credibility.
  2. Strategic Investments: The client allocated a healthy budget for quality link-building and content creation.
  3. Semantic SEO and Topical Authority: Our focus on relevance and user intent ensured the content resonated with both search engines and potential customers.
  4. Systematic Execution: From optimizing website copy to creating citations, launching press releases, and building authoritative backlinks, every step followed our tried-and-tested SOPs.

Ready to See Results Like This?

If you want to turn your local business website into a lead-generating powerhouse, let’s make it happen. Schedule a free consultation today, and let’s start building your success story.