How We Achieved 13,000 Organic Visitors for a Client in 121 Days – SEO Case Study

ByAditya Prakash

The Challenge

The client, operating in the postal niche, offered virtual addresses for businesses and individuals. While they excelled in PPC campaigns, their organic presence was nonexistent. The website had:

  • Zero content.
  • Minimal structure with only basic sections.
  • Numerous technical issues.

Essentially, it was a blank slate with no rankings or targeted content to support their services.

Why They Chose Us

With over four years of experience in SEO and a track record of scaling businesses to significant organic growth, our client approached us for a solution. Our proven methods, systematic approach, and success with over ten businesses made us the ideal choice to tackle their challenges.

The Strategy

We began with a comprehensive 3-month growth blueprint that outlined every step of the process:

1. Website Audit

A detailed audit revealed a poorly structured site with significant technical issues:

  • Slow speed.
  • Tech issues such as missing h1, meta description, orphan pages, non-sequential heading, large images, no schema, and more
  • No relevant content targeting their niche.
  • Inefficient site architecture.

Within the first 10 days, we resolved these issues and established a strong foundational structure to support future growth.

2. Content Planning and Creation

We finalized a strategy to publish 20-25 pieces of content per month, balancing:

  • 40% Commercial Pages: Landing pages optimized with clear CTAs, proper formatting, and targeted keywords.
  • 60% Informational Content: Articles and blogs designed to support commercial pages, educate users, and improve topical relevance.

Our content strategy followed a semantic SEO approach, which:

  • Help search engine crawlers better understand the content’s context.
  • Used advanced schemas like article, organization, and author schemas to streamline indexing and reduce the crawl budget.

3. E-E-A-T Improvements

We enhanced the website’s Expertise, Experience, Authority, and Trustworthiness by:

  • Boosting the author’s online presence across various platforms.
  • Establishing credibility with social proof.
  • Contributing expert quotes to high-authority websites.

We built 10-15 high-quality backlinks monthly, focusing on:

  • Commercial pages to improve rankings for targeted keywords.
  • Informational parent pages to increase authority and relevance.

Execution

Once the strategy was finalized, we executed the plan with precision:

  1. Technical Fixes: Addressed all structural and performance issues within the first 10 days.
  2. Content Publishing: Published content consistently, maintaining topical relevance and authority.
  3. On-Page Optimization: Optimized each page with targeted keywords, internal linking, and user-focused design.
  4. Off-Page Strategy: Built a strong backlink profile gradually, prioritizing quality over quantity.

Results

The results were evident within three months:

  • Month 1: The site began gaining traction, achieving 1,500 visitors.
  • Month 2: Traffic surged to 6,500 visitors.
  • Month 3: Organic traffic reached 9,600 visitors.

By the end of 121 days, the site recorded 13,000 organic visitors, showcasing a steady upward trajectory. The combination of technical optimization, structured content, semantic strategies, and authority building laid the foundation for long-term success.

Key Takeaways

  • Technical SEO Matters: A solid foundation through technical fixes and site structure is critical for growth.
  • Balanced Content Strategy: Combining commercial and informational content drives both traffic and engagement.
  • E-E-A-T and Authority: Improving credibility through E-E-A-T and strategic backlink building significantly enhances rankings.

This case study demonstrates how a well-planned and executed SEO strategy can transform a virtually non-existent online presence into a thriving source of organic traffic.

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